What is Sustainable Health?

Just as we should care for the planet Earth, we believe that we should take personal responsibility for our own health, respecting and treating our bodies as natural holistic micro-ecosystems. By taking care of our body in a sustainable way, we allow it to maximize its innate ability to maintain and restore health throughout our lives.


Global Health Care Challenges
Globally, changing lifestyles, physical inactivity, and unbalanced diets have led to rapidly-growing populations of people with health-related problems. These range from obesity, diabetes and other metabolic disorders, cardiovascular diseases, cancer, osteoporosis, and neurodegenerative diseases. This is especially evident in Western countries (e.g., US, Canada, Europe), and has become a growing problem in the emerging economic giants, such as China, India, Russia, Latin-American (especially Brazil), and many Middle Eastern countries.


For the treatment and prevention of chronic and degenerative conditions, people usually rely on taking a variety of pills—conventional pharmaceuticals, which, used long-term, often lose its effectiveness for treating the diseases or produce undesirable side effects. This is one of the critical factors contributing to today’s overburdened health care systems in these countries. Such a conventional approach to a health problem is not only compromising the quality of life, but also unsustainable in the long term, both physically and economically.


The Green Revolution
In the past few years, we have seen dramatic changes in people’s views toward the environment and their own personal health. There is a perfect storm sweeping across developed countries and emerging economies, building the momentum for a “green revolution” throughout the world. The demand for better protection of planet Earth and the yearning for basic, natural products for nutrition and health are growing explosively, creating a tremendous need for innovations in the food and health care sectors.

In the US, a rapidly expanding segment of the population, frustrated with health care on a national level, are taking greater personal responsibilities for their own health. Grassroots movements in local communities have successfully raised the awareness of natural, healthy, and eco-friendly lifestyles on broader bases. In today’s Internet age with easy and fast access to information people have acquired much more knowledge about how to proactively maintain and restore their health, instead of passively waiting to be treated when illness strikes.


As part of nature, our body is a complete micro-ecosystem, which needs to be respected and protected through well -maintained ecological balance. Millions of years of evolution have given our bodies the preference for plant-based nutritional sources as the foundation, with the addition of moderate amounts of animal-based products to provide more complete nutrition. Many plants not only provide us with basic nutrients but also protect us from succumbing to illness with critical vitamins, minerals and bioactive phyto-nutrients. However, today’s sedentary and hectic life style has taken a toll on our health, resulting in a dietary structure dominated with processed foods loaded with high sugar, salt and fats. In the wake of the national health care crisis and their own personal health problems, more and more people are going back to the basics—adopting a “greener” diet incorporating more natural, and less processed, foods.


The Synergy Between Foods and Nutraceuticals in Asia
Nature, with its unparalleled biodiversity, has provided mankind the health benefits of natural products such as botanicals and minerals for thousands of years. Many Asian countries (e.g., China, Japan, India) have long- established integrated dietary and medical systems based on the use of natural products. In particular, China has spent more than 3,000 years in perfecting natural, botanical-based foods and medicines that possess proven human safety and clinical efficacy. Many varieties of botanicals, if prepared properly, can serve not only as part of basic nutrition in the form of food, but also as natural preventative remedies against ailments (as nutraceuticals, nutrients with pharmaceutical-like activity). Over thousands of years of empirical tests, human use and consumption, records of such botanicals (termed Traditional Chinese Medicine) have been well preserved and studied in specialized medical schools in China. In Japan, Kampo Medicine, the practice of Traditional Chinese Medicine introduced to Japan more than 1200 years, has been integrated into the national health care system and access to Kampo herbal medicines is guaranteed as part of Japan’s national health plan for each of its citizens.


Traditionally, natural remedies incorporating botanicals in TCM or Kampo Medicine are usually prepared by brewing custom-mixed herbs in water (decoction) at home, which can be inconvenient, time-consuming, and messy (and not to mention, smelly!). Often times the bitter taste of certain herbs results in poor compliance of the user. Today the traditional way of preparing the botanical remedies has been “modernized”— by adopting the Western-style dosage forms (capsules, tablets, lozenges), which not only frees the user from the labor of preparation, but also provides more reliable dosages of use, makes them easier to carry around, and successfully masks the smell and taste. As a result, there is a much wider use of such nutraceuticals or herbal remedies by the general public, even among younger generations, for a wide variety of health conditions in Asia.


The fundamental principle behind such an integrative system is to use food and nutraceuticals to protect and strengthen the body as a whole before the onset of diseases. With many chronic and degenerative conditions, a combination of effective medical treatment modality (if it exists) and a complementary or alternative natural remedy could not only be synergistic (targeting both the symptoms and the root cause), but also reduce the frequent side effects associated with long-term use of pharmaceuticals.

Naturally Anti-Microbial
Naturally Anti-inflammatory
Desensitizes the Body to Allergens
Dissolves Mucus/Phlegm

Repairs Inflamed Throat

Synergy for Faster Relief of Inflammation
Synergy for Faster Relief
of Lung Inflammation

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