Sunnyvale, CALIFORNIA – August 26, 2011
WinVivo Corporation announced that the package designed for its flagship product the Healing Balm has won the prestigious American Package Design Award 2011 given by Graphic Design USA.
The Healing Balm is a potent natural botanical ointment formulated for treating various challenging skin conditions. Since it was launched at the San Francisco Green Festival in November 2010, the Healing Balm has been widely sought after by consumers and healthcare professionals seeking alternative solutions to chronic skin problems.
Contained in an elegant frosted glass jar, the naturally mauve-colored balm mirrors WinVivo’s corporate logo which incorporates into the design the leading botanical ingredient of the Healing Balm, tree peony. Tree Peony has been used in Asia for centuries as a broad-spectrum antimicrobial herb for fighting infection and inflammation.
Photo by Hands on Photography
WinVivo’s chief brand and package designer is the award winning designer, Joan Hausman of Hausman Design. Ms Hausman, trained as a nutritional scientist early in her career, identifies with WinVivo’s health philosophy and has designed the WinVivo brand including the family of product packaging. The choice of a peony blossom on the company logo and on the Healing Balm’s metallic green package was based on the concept of “East Meets West”—blending the eastern traditional medicinal botanical into a western, modern naturalistic background.
“This has been a creative team effort from my firm and the client WinVivo,” stated Ms. Hausman. “By combining an Oriental, harmonious botanical element with classic type fonts on a metallic background, we balance the yin and yang, appealing to both East and West.”
For nearly five decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Package Design Awards represent the fastest growing portion of the competitions. The judges look for well-designed graphics, and emphasize the power of design to advance the brand promise and forge an emotional link with the buyer at the moment of truth.
Dr. Shirley Chen, founder and CEO of WinVivo, commented, “As a young Silicon Valley innovation company we have been focusing on developing cutting edge natural healthcare products. We are thrilled and pleasantly surprised to receive this significant award for the packaging of our flagship product, the Healing Balm. As conveyed by the look and feel of our natural products, we are committed to bringing the best from the East and the West to provide consumers and healthcare professionals high quality, high performance products to help them solve many chronic health problems.”
WinVivo is a natural healthcare company based in California's Silicon Valley. Founded on the Hippocratic principle of "Let Food be Your Medicine" and following Asia’s thousand year-old traditions of using botanicals for promoting health, WinVivo's international team of biomedical professionals combine the best from the East and the West to develop highly effective natural health and personal care products using botanicals whose biological functions and health benefits have been validated by modern scientific research.
About Hausman Design
Hausman Design is a graphic design company whose most recent clients include high-end wineries, healthcare and lifestyle companies, such as Luna Vineyards, Ireko, Avenidas, WinVivo and Moon-Tsai Wine. Designing visual branding from logos to business cards, labels to websites, Hausman Design has been recognized by Graphic Design USA, the New York Art Directors, Potlatch, Print and the CLIO International Print Awards.
Photo by Mark Tushman Photography
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